Our Mission
As the founder of Little Curly®, my number one goal is to provide parents, teachers, and caregivers with the resources they need to support children in their quest for happiness.
And my mission is simple: to inspire children believe in themselves and become their strongest, happiest, and most courageous selves. I know that through kindness, empathy, and a little bit of superpower, kids can overcome any obstacle they face. Whether they're dealing with a bully, struggling with insecurity, or feeling overwhelmed by life's challenges, I'm here to offer my support and encourage them to be brave, confident, and happy kind!
ABOUT US
Hi, I'm Ella, the creator and founder of Little Curly®, an independent UK based company. My small team and I are dedicated to creating happy and positive products for kids that inspire confidence, self-esteem, and a love of learning. Our empowering range of products features our playful and positive characters, Happy Kids, who are here to bring joy and positivity to children everywhere.
HOW IT ALL STARTED
Little Curly® is more than just a company. It's a passion project born out of a desire to make a positive impact on the lives of kids and families. As someone who struggled with negative thoughts and self-esteem issues growing up, I know how important it is to feel loved, accepted, and supported. That's why our products focus on positivity, encouragement, and self-belief. Our goal is to empower parents and inspire kids to be confident, resilient, and capable of achieving their dreams.
We created a world of happy and inspiring characters, Little Curly and her sidekicks, Happy Kids that serve as positive role models for all children. We believe that children should have access to inspiring characters that encourage self-confidence, creativity, and kindness. Our characters teach kids important life lessons in a fun and engaging way, promoting positivity and self-growth.
Founder & Creator
Ella Parry
Ella Parry, the passionate founder and creator of Little Curly® and Happy Kids. Her dedication to children's mental wellness is the driving force behind everything she does. From designing cute and inspiring merchandise to writing a new book, “Happiness is Contagious” (soon-to-be-released), Ella's goal is to provide parents, teachers and caregivers with the tools to raise happy and healthy kids.
Marketing PR
Mia Chan
Mia is a marketing whiz who knows how to use her skills to enhance greater awareness of Little Curly® to the masses. She's got years of experience in marketing and customer service under her belt and she's excited to put it to good use helping children around the world live happy lives and spread joy! She joined Little Curly® because she believes in our mission: to help children around the world live happy lives. Mia has been a PR and marketing guru for years, and she's ready to use her skills to help us bring our mission to life. From the beginning, Ella has been dedicated to creating a team that shares her vision for helping children and adults. The team at Little Curly® is made up of people who are passionate about making a positive impact on people’s lives and Mia embodies this perfectly!
Products Development
Cooky Sit
Cooky is our product development and E-commerce manager at Little Curly®. She's been with us for a while now and we couldn't have asked for a better addition to the team. She's had a lot of experience working in design, specifically in graphic and children's clothing design. Cooky has more than 20 years of experience in this field and takes pride in her work and strives for perfection in everything she does. Cooky loves what she does and it shows! She's always full of ideas for new products and ways to improve our current offerings. She's also very organized and responsible—she makes sure all orders get sent out on time so we can keep our customers happy! Cooky is a mother of 2 beautiful girls currently living in the UK after leaving Hong Kong to embark on new adventures as a family. She has an incredible drive and passion for her work, which is why she has become such an integral part of Little Curly's growth over the past few years.
We're a Team of Happiness Enthusiasts
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