Dear friends,

I'm Ella Parry, the founder of Little Curly®. Thank you for taking the time to learn more about my passion for creating unique children's products. Every item we offer is designed with love and care, aiming to bring joy to both kids and parents alike.

​

Born in Cambodia and raised in Hong Kong (Hong Kong was a British colony and later a dependent territory of the United Kingdom from 1841 to 1997) to Chinese parents, my childhood was a wonderful amalgamation of contrasting cultural communities as well as a frustratingly confusing jungle of multiple identity crises. I generally dealt quite well with my confused sense of cultural identity, but one thing that took me a while to come to terms with was my mop of curly, frizzy hair.

​

Growing up, I associated my frizzy, curly hair with being unattractive and messy. This was being told directly of others, and I had never seen traditionally beautiful Asian women portrayed on TV, film or even in books with the feature of curly hair. Add to the fact that my parents, siblings and everyone in my extended family had jet black straight hair with pale skin,  I thought there was something wrong with me: my extremely frizzy, curly hair and olive-based, warm skin tones being aesthetic anomalies from the rest of my family and friends……..I cried over these for sure.

​

As I faced negative thoughts and low self-esteem during my childhood. It is these experiences that inspire me to create Little Curly®. Little Curly is more than just a character; it's a powerful movement that reflects my journey of self-discovery, emotional expression and hoping to inspire others to embrace their uniqueness and foster their own journey of self-acceptance and positive thinking. Inspired by this vision, I proudly launched my first empowering product, Happy Kids Affirmation Cards in 2021.

Following the successful launch of the Happy Kids Affirmation Cards, which gained popularity on Kickstarter and were proudly endorsed by Wimbledon Men's Champion, Pat Cash. I ventured further into empowering kids with my new release, the "I Am a Modern-day Ninja” Workbook, which is now available on Amazon.

​

As part of my commitment to uplifting the next generation, I'm currently crafting a series of children's books called The Modern-day Ninjas! These stories are filled with vibrant characters and valuable life lessons that encourage kids and teens to embrace their inner strength and resilience. 

​

I can't wait to share these tales and inspire young hearts to thrive and shine bright!

​